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Digital marketer

Digital marketers promote brands, products and services through social media, websites and apps.

Potential salary
£20,000 to £50,000
Working hours
37 to 39 a week
  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages competently

As a digital marketer, you'll look after different digital products. Your day-to-day tasks will include:

  • working with clients and other marketing professionals
  • updating and creating content that is search engine optimised (SEO)
  • looking at website data to discover ways for improving and tracking the success and failure of campaigns
  • writing and posting content with images on social media platforms
  • drafting and publishing content for online campaigns
  • producing content for e-newsletters and other forms of communication
  • working with web designers to create images and video content for campaigns

You could work in an office or at a client's business.

With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.

Data from National Careers Service.
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20th October 2020