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Digital marketer

Digital marketers promote brands, products and services through social media, websites and apps.

Potential salary
£20,000 to £50,000
Working hours
37 to 39 a week
  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages competently

As a digital marketer, you'll look after different digital products. Your day-to-day tasks will include:

  • working with clients and other marketing professionals
  • updating and creating content that is search engine optimised (SEO)
  • looking at website data to discover ways for improving and tracking the success and failure of campaigns
  • writing and posting content with images on social media platforms
  • drafting and publishing content for online campaigns
  • producing content for e-newsletters and other forms of communication
  • working with web designers to create images and video content for campaigns

You could work in an office or at a client's business.

With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.

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