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Marketing manager

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

Potential salary
£25,000 to £55,000
Working hours
37 to 40 a week
  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • leadership skills
  • maths knowledge
  • business management skills
  • customer service skills
  • knowledge of English language
  • to be able to use a computer and the main software packages confidently

Your day-to-day tasks could include:

  • creating marketing and social media strategies and guidelines
  • managing a team of marketing executives
  • planning and managing the launch of new products and services
  • setting budgets, targets and timelines
  • overseeing and approving campaign content and communications
  • working with in-house or outside agencies to produce successful campaigns
  • organising and attending events to meet new and existing clients
  • reporting on the effectiveness of campaigns

You could work in an office or at a client's business.

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to work as a freelance marketing consultant.

You can find out more about marketing careers from The Chartered Institute of Marketing and the The Institute of Data and Marketing.

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25th June 2022